About Us

29 years of deep cultivation in the shoe material industry, growing together with global brands

Company Profile

Xinyilai Technology Group was founded in 1997 and is headquartered in Dongguan, Guangdong. It is an international enterprise specializing in the research and manufacturing of shoe materials, finished shoes, and sports products. Founder Yu Xinjun has been deeply involved in the shoe material industry for over 30 years, leading the company to master precision molds, rubber foaming R-MAT、 Core technologies such as supercritical foaming have become VIBRAM's designated OEM, serving international brands such as ADIDAS, NIKE, TNF, UA, and Li Ning.After 29 years of development, we have grown from a small shoe material processing factory to a modern enterprise group with branches in China, Vietnam, and Indonesia. Our products cover six major areas: injection molded and decorative parts, shoe material components, finished shoes, insoles, protective gear, sports, and luggage and home furnishings. We always adhere to the business philosophy of "innovation driven, quality first", and our independently developed R-MAT supercritical foam material is highly recognized by international brands for its golden balance of "light, elastic, and durable".

1997 Year of establishment

29+ years of industry experience

5 Large production base

Yu Xinjun

Founder&Chairman

Mr. Yu Xinjun, founder of the group, has been deeply involved in the shoe material industry for over 30 years. Starting from rubber products, leading enterprises to master precision molds, rubber foaming R-MAT、 Core technologies such as supercritical foaming have become VIBRAM's designated OEM, serving international brands such as ADIDAS, NIKE, TNF, UA, and Li Ning. In 2011, R-MAT technology brand was founded, which helped HOKA ONE ONE overcome the problem of midsole softness and hardness (increasing the hardness from 68C to 48C, helping its orders increase from tens of thousands of pairs to 5 million pairs).Under the leadership of Mr. Yu Xinjun, driven by technological innovation, we are committed to promoting Chinese shoe material technology globally. At present, the group has over 600 employees and more than 20 technical masters, with production bases in China, Vietnam, and Indonesia.

We are not just making products, but also creating value. Every pair of insoles and midsole carries our pursuit of quality and responsibility for the environment